The Paradox of Choice

A thought provoking talk about the paradox of choice.
The multitude of choice we have leads to paralysis rather than freedom. People put off decisions.
The second consequence is that even if we overcome the paralysis to make a choice, we become less satisfied with the choice we’ve made.
The opportunity cost of missing out on the option you could have chosen detracts from the enjoyment of the choice you made even if it was an excellent decision.
“I have learned the secret of being content in any and every situation, whether well fed or hungry, whether living in plenty or in want.”
Apostle Paul

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Dr Lachlan Soper